More powerful email campaign targeting

Getting the right message to the right customers is the difference between a campaign that drives bookings, and one that gets ignored. That’s why we’re expanding audience filters in Campaigns, giving you more control over who you reach and when.

5 new targeting options for email campaigns

With five new targeting options, you can build more specific customer segments and send more relevant campaigns - without relying on time-consuming manual workarounds:

• City: Quickly target customers based on the city listed in their address. Select one or multiple cities to build a location-based audience.
• Client Name and Client Email: Need to remove a specific customer (or a small group)? Now you can search by full or partial client name or client email and easily select the right match.
• Lead Source: Build audiences based on where customers came from (like Google, referrals, or ads) so you can tailor campaigns to the channels driving your best leads.
• Quote Status: Target customers based on the current status of their quote (like sent, approved, or awaiting response) to follow up with the right message at the right time.

Where to find it: In Marketing > Campaigns, when choosing your audience, you’ll see these new options in the Add filter dropdown, right alongside your existing segmentation tools.

Ready to send smarter campaigns? These new filters make it easier to reach the customers who are most likely to book again.

To learn more about Campaigns, visit our Help Center.

Availability: Campaigns is available as part of the Marketing Suite add-on to all plans in the United States, Canada, and United Kingdom.